🌎 About Askable

Hey, we’re Askable - the world’s most loved user research platform. Loved by whom you ask? Doordash, Sephora, Canva, Mastercard and hundreds more. Not bad right?

Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.

By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter.

With offices in Brisbane, London, and Chicago, we’re growing the team to bring Askable’s research power to more teams across the US.

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🦄 Our culture

Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive. We believe work should be fulfilling, exciting, and meaningful.

Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it. In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.

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💡 About the role

We’re seeking a high-energy, outbound-focused Sales Development Representative (SDR) to hunt for new business and fuel our US growth.

You’ll be the first point of contact for Research, UX, and Product leaders at enterprise brands. Your mission is to build a high-quality sales pipeline through cold calling, email, and social selling. While your main goal is booking discovery meetings for our Account Executives, you’ll also leverage our in-person and virtual events, like Insights Exchange Dinners and webinars, as powerful ways to open doors and engage top-tier prospects.

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🛠 What you’ll do

• Outbound Prospecting: Execute multi-channel cadences (phone, email, LinkedIn) to identify and qualify new business opportunities.

• Pipeline Generation: Own the top of the funnel by booking high-quality discovery meetings and demos for the Sales team.

• Strategic Outreach: Use Askable’s events (dinners, meetups, webinars) as strategic "ins" to engage hard-to-reach stakeholders and drive RSVPs that lead to sales conversations.

• Playbook Optimization: A/B test messaging, monitor conversion rates, and iterate on sequences to stay ahead of the curve.

• CRM Management: Maintain pristine data in HubSpot and our sales stack to ensure seamless hand-offs to Account Executives.

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✅ What success looks like

In your first 90 days, you will:

• Learn our ICP, personas, and value story for enterprise Research and UX teams

• Build consistent outbound rhythms across phone, email, and LinkedIn

• Start generating repeatable meetings that convert into qualified pipeline

• Contribute to improving our messaging, sequences, and sales plays

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🦉 Skills and experience you’ll bring

We’re open to a range of experience levels. If you’ve been an SDR, BDR, or worked in another high-output outbound role, we’d love to hear from you.

• Outbound experience: Experience as an SDR/BDR is preferred, but we also value comparable outbound experience (inside sales, recruiting, fundraising, or similar).

• Cold outbound confidence: You are comfortable picking up the phone, navigating gatekeepers, and tailoring your pitch to senior stakeholders.

• Track record: You have hit targets for meetings booked and can demonstrate consistent activity and outcomes.

• Sales tools: Comfortable with HubSpot, LinkedIn Sales Navigator, and sequencing tools like Lemlist or Outreach (or you can learn fast).

• Data-driven: You like digging into your own numbers to understand what’s working and why.

Nice to have:

• Experience selling into enterprise accounts

• Experience selling to Product, Design, UX, Insights, or Research teams

• Familiarity with SaaS workflows and multi-stakeholder deals

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🚀 The mindset you’ll need

• Winning with your team: You’ll be proud of your individual wins, but you find winning as a team more fulfilling.

• Independence and curiosity: We don't micromanage. You’ll need to think on your feet, solve roadblocks, and take full ownership of your targets.

• Growth focussed: You thrive on "stretch goals" and are always looking for ways to sharpen your sales craft.

• Quick to learn: You can quickly grasp the nuances of user research and articulate how Askable solves complex problems for our clients.

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🙌 Perks and benefits

Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake

• Competitive base salary + commission:

  • Base: $55,000 to $65,000 (depending on experience)

  • OTE: $85,000 to $95,000, with uncapped upside for high-quality results.

• Generous PTO + Askable Days: One Friday off each month, just for you.

• Great Health Insurance & 401k Matching

• International opportunities: Potential travel / training at to London and Australia offices

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☝️ Before you go...

Statistics show that members of certain groups—including women and people of color—are less likely to apply for a role unless they meet 100% of the qualifications. For example, some studies indicate women apply to 20% fewer jobs than men despite similar success rates.

At Askable, we care about your potential, not just your checklist. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.